Tips for Generating Direct Bookings for Your Vacation Rental Business
Hello my name is Daniel Evans. I am the Director of Growth here at Internet Marketing Expert Group (IMEG). We are a business consultant agency that specializes in helping vacation rental businesses thrive and grow in their space.
Our team has dedicated their lives to helping vacation rental businesses just like yours find the most profitable ways to drive revenue to vacation rental businesses throughout markets in the United States and internationally. We understand the power of an article as we have read many that have brought knowledge and awareness that have forever changed our clients businesses. Below, I have written an article that is going to give you 2 core ways to GROW your business starting today!
#1: A Place For People To Book Direct … THE WEBSITE
Have a website that is BUILT for conversion – SALES. Not just any website will do. After years of working with vacation rental businesses and hotels, we have seen so many times that businesses in this industry have websites that are not functioning correctly, are suffering from neglect, super slow or even worse they don’t have one 🙁 These are just a few of the hundreds of issues we see in the industry. So, please take it seriously and have your website built by an experienced team who understands that your website can produce millions of dollars a year in revenue.
Below is one example of an IMEG client who has a performing website and is growing their direct bookings and net revenues each year.
The above client will grow over $1,000,000 in revenue in 2019 vs. 2018 by having a solid core foundation of a website combined with a strong marketing plan. It’s not difficult to grow your business in this industry if your core assets are strong. That brings me to my the second thing… DISTRIBUTION. If you would like more examples of this just let me know – my contact info is below 🙂
#2: Getting People To Book Direct … Distribution
Once you have a solid core foundation and your website is built, the best part is next. Getting your business and its value in front of your target customer is the easy part. Tools like SEM, SMM, SEO, SMS, email marketing, etc. are all tools we utilize every day to produce direct bookings. Each of these channels allow us to gain the attention that is needed from people with the intent to book a room with a vacation rental business.
Each of these channels will produce traffic to the website of people looking for vacation rentals in your market. We even have the capability to get in front of people who we know have already been to your market and are planning their next trip. This is what allows us to predict the direct bookings and ultimately the growth in the business. The client you see above has never had a direct booking problem since they built a strong website with strong distribution – their biggest problem is adding enough units to supply the demand they have for direct bookings. Yes, I know, that is an awesome problem to have right!?
Not one client at IMEG has to rely solely on OTAs for their business. Does some of their business come from OTAs? Yes, but not the majority. Direct bookings come in to balance businesses and give them levers to pull to have true control in their business. Our goal is to help vacation rental businesses have a healthy relationship with OTAs, but not be dependent on OTAs to keep their business successful.
#3: Where Can You Start With Your Business?
The most important part of this article is what I have written here > YOU MUST START SOMEWHERE to reach your goals in this industry. We have clients who have over 300 units that came to us with fewer than 10. You can do the same if that is your goal or you can go from 5 to 100 – it is completely up to you. We are here to consult you and help you start building the core foundation of your business. If you look at any successful business in the travel industry, they have #1 and #2 figured out to a T.
We want you to be the next big success, so if you want a free consultation with me, I am here to help. My contact info is below. Thanks for reading!
IMEG – Internet Marketing Expert Group
(865) – 242 – 6207