If you own a plumbing or roofing business, or other type of local service company, you need a service-based business marketing plan to achieve your long-term goals. Word of mouth and print advertising aren’t going to cut it. Why? Digital marketing methods reach more people, and a strong online presence is no longer optional in today’s world of generative search engines, online reviews, and social media. Keep reading to learn more about marketing a small service business and the strategies we use to turn local leads into paying customers!
1. Create a strong foundation for steady growth.
We are leaders in search engine optimization, and it all starts with an optimized website, building a positive online reputation, and making sure your site is ranking in local searches as well as being recognized by AI overviews. Let’s dive a little deeper:
User-Friendly Website
One of the first steps towards successful small business digital marketing is a website that’s secure, functional, and responsive. What’s more, you want to be able to generate leads via contact forms, quote requests, and phone calls, and you won’t see those results if 1) your website isn’t showing up on Google and 2) your website lacks clear CTAs and compelling content that provides value.
Local SEO
Have you set up your Google My Business Profile and are wondering what to do next? Or perhaps you are wondering if you even set it up correctly in the first place; SEO for small businesses can be overwhelming, but our team of marketing experts makes it simple. For years, we have specialized in digital marketing for service-based businesses, and we not only optimize your account but also ensure your website is visible to people searching for a business like yours. (Read More: Don’t Panic: Why Your Recent Google Business Profile Rankings May Not Be as Bad as They Look)
Organic Search & AI Search
AI search engines are here to stay, so avoid the small business SEO mistake of treating SEO as a checklist, rather than an ongoing process that must adapt to the ever-changing trends. We can help you stay ahead of the curve and be visible to not just traditional search engines but also generative engines and chatbots.
2. Be consistent in branding and messaging.
As mentioned previously, digital marketing for small business owners requires informative and unique content; otherwise, visitors to your site won’t perform your desired action if they can’t find what they’re looking for. From creating website content to engaging with your audience on social media, you want to have a distinctive brand and message that sets you apart from the competition.
3. Track the data so you know what is working.
We understand that data is not the solution itself, but rather a powerful tool in understanding what’s working in your current service business marketing strategy and what isn’t. Combined with competitive tracking and analyzing user behavior, culture, and other factors, IMEG ensures that our marketing systems are actually affecting people, not just the numbers.
Google Analytics and dashboard metrics are useless if you don’t know how to interpret them. Many times, tracking data is considered the final destination of what you can measure, but it actually misses other aspects that directly impact your marketing efforts. (Read More: Why Marketers Who Rely on Dashboards Alone Miss the Real Story)
Digital Marketing for Service-Based Businesses
Interested in learning more about how we can help with marketing a small service business like yours? We would be happy to tell you about current client success stories and discuss ways to grow your business. Find out what makes IMEG the best digital marketing company for small businesses and reach out to us today!
