Why Focusing on Reviews Today Will Build Your Business Tomorrow
Reviews Are Word Of Mouth
It’s always been about adding so much value to your customer that they can’t help but bring your business or product up in conversation with their friends and family. In today’s world, reviews are this and so much more.
Platforms with high review visibility like Google, Yelp, Facebook, Trip Advisor, etc. are pushing reviews more than ever. This is something you have to understand because it is only going to happen even more. These platforms want to add value to their users’ experience, and showing recent reviews are a core way to do that and ensure they make a good choice on their journey.
Are You Winning or Losing?
What perception does the last review a customer left about your business leave in your future customers’ minds? Go take a look, think about it, and then come back to finish this article. I promise we can help you whether it’s good or bad!
Winning with reviews is to practice consistency over intensity. The goal is to get one positive review every day for the rest of the life of your business. Granted, negative reviews will slip in from time to time because you cannot please everyone, but with consistency of positive reviews on the daily they will drown the negative reviews every time.
Losing with reviews can happen in many ways. One way is you can give a great customer experience, but don’t ask for the review in ways that you should. Another way is you have a product problem and do ask for the review when you should be putting that energy toward bettering the product.
How Do You Keep Up with Reviews?
One word: TECHNOLOGY. Use tools provided by companies who focus on this type of problem every day of their lives, while you focus on providing the best customer experience as your business grows. There are great and inexpensive tools out there that can bring all the reviews written about your business into one platform where you can review, respond and take action. This way, you know what’s going on and having to guess if everything is going well is out the door.
If you would like more information about a tool that can help you manage your reviews and the word-of-mouth side of your business, email me at firstname.lastname@example.org.