Who is Calvin Lee and Why Do You Care? Social Influence 101
Calvin Lee is a graphic designer for the city of Los Angeles. He is also one of the most sought-after non-celebrity online personalities for brands in the world. What is it that makes Calvin Lee special? The fact that he tweets up to 200 times a day helps! It’s not just that he tweets, it’s that he tweets everything from celebrity news to articles about graphic design to 80,000 followers, and engages with many of them, and eventually forms friendships offline. His unpaid work has been rewarded. Just a couple of the perks Lee has received included a week-long test-drive of a brand new Audi A8, a pass to the House of Blues VIP event at at the private Las Vegas Foundation Room club, and thousands of dollars in gift cards. Calvin was featured in Mark W. Schaefer’s book Return on Influence.
The concept of brand’s
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