Vacation Rental Companies

Empowering Vacation Rental Companies to Maximize Bookings and Minimize Stress

Managing a vacation rental company is a high-stakes balancing act—keeping properties booked, maintaining guest satisfaction, and navigating the ever-changing world of digital marketing. At IMEG, we partner with vacation rental managers and property management companies to build scalable marketing systems that bring in more direct bookings and fewer OTA fees.

We understand the unique demands of the short-term rental market and create customized solutions that help you grow sustainably and profitably.

Take The Next Step arrow_right

Typical Challenges We Solve

Vacation rental companies often come to us facing:

Over-reliance on Airbnb, Vrbo, and other OTAs
A website that doesn’t convert or lacks integration with booking software
Ineffective digital advertising campaigns
Inconsistent branding across platforms
Low repeat guest rates due to lack of email strategy
Difficulty measuring ROI across marketing channels

We simplify the chaos and deliver clarity, results, and consistent bookings.

Success Stories

1. Smoky Mountain Vacation Rental Company

IMEG redesigned the website to enhance the user experience and boost core web vitals. Within just six months of launch, the company achieved a 50% increase in organic revenue and a 22% uptick in website traffic—despite operating in a highly competitive market facing a down year.

2. Pigeon Forge Vacation Rental Company

By partnering with IMEG to implement a strategic revenue management plan, the company boosted direct booking revenue by an impressive 28% in just three months—during what’s typically the slowest season of the year for this market.

3. Luxury St. George Utah Vacation Rental Company

By implementing a comprehensive SEO strategy, the client reduced their organic marketing cost to just 1.81%—dramatically outperforming traditional OTA rates and driving more cost-effective, high-quality traffic directly to their site.

Services We Provide

Website Design & Booking Integration

Create mobile-friendly, high-converting websites fully integrated with your property management system.

Search Engine Optimization (SEO)

Drive more direct traffic from people actively searching for vacation rentals in your market.

Paid Ads (Google, Facebook, Instagram)

Reach more potential guests with optimized ad campaigns that drive ROI.

Email Marketing & Guest Retention

Automate follow-ups and promotions to turn one-time guests into loyal fans.

Brand Messaging & StoryBrand Strategy

Clearly communicate why your rentals are the perfect fit for your ideal guest.

Revenue Management

Offer effective rate management to ensure your properties are booked at their highest value.

Performance Reporting & ROI Tracking

Build transparent dashboards that show what's working and where to improve.

shutterstock_2439605021

shutterstock_1471328153

What Our Customers Say

Marketing is a contest for people's attention.Seth Godin

99% of people don't market in the year that we actually live in.Gary Vaynerchuk

Simplify with these questions: 1. Who buys from me? 2. What causes them to buy? 3. How do you keep them buying? 4. What prevents them from buying?Keith Cunningham

A man who stops advertising to save money is like a man who stops a clock to save time.Henry Ford

chevron_left chevron_right