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Hotels / Lodging

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Helping Independent Hotels Stand Out and Stay Booked

Running an independent hotel means wearing many hats—and that can make it hard to focus on growing revenue, attracting guests, and building long-term loyalty. At IMEG, we specialize in helping boutique and independent hotels compete with big chains by crafting customized digital marketing strategies that drive direct bookings, increase visibility, and enhance guest engagement.

Whether you’re looking to fill more rooms, strengthen your brand presence, or simply stop depending so heavily on OTAs, we’re here to help.

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Typical Challenges We Solve

Independent hoteliers often face:

  • Low direct bookings and heavy reliance on OTAs
  • Ineffective or outdated websites that don’t convert
  • Poor visibility on Google and other search platforms
  • Unclear brand messaging that doesn’t resonate with ideal guests
  • Difficulty tracking marketing ROI or knowing what’s working
  • Limited in-house marketing resources

We understand the unique challenges independent hotels face—and we know how to solve them.

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Success Stories

1. Boutique Hotel in Gatlinburg, TN

After working with IMEG, this 54-room property saw a 25% increase in revenue in just three months, thanks to an improved booking engine, better distribution strategy, and effective rate management, all implemented by the IMEG team. 

2. Historic Lodge in Gatlinburg, TN

We rebranded and rebuilt the website with a compelling story-based approach, leading to a 42% increase in organic revenue and significantly reduced reliance on OTAs. 

3. Scenic Hotel in Pigeon Forge

With an improved revenue management strategy and more targeted marketing execution, this property consistently outperformed the market and large chains by 14%, even in a down year. 

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Services We Provide

Hotel Website Design & Development

Create fast, mobile-friendly, and conversion-optimized websites tailored for your hotel’s brand.

Search Engine Optimization (SEO)

Improve your visibility in search engines to attract more direct traffic.

Paid Media Campaigns (Google, Meta, etc.)

Implement smart, targeted advertising strategies that drive results without wasting your budget.

Brand Messaging & StoryBrand Consulting

Clarify your hotel’s message so potential guests instantly understand why they should book with you.

Email Marketing & Automation

Keep your guests engaged and coming back through data-driven email campaigns.

Analytics & Performance Tracking

Know exactly what's working and where to invest for continued growth.

Conversion Optimization

Closely monitor the performance of your existing booking engine to make guests that look book with you.

Revenue Management

Optimize revenue and profitability by strategically managing room rates, inventory, and distribution channels.

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What Our Customers Say

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Marketing is a contest for people's attention.Seth Godin

99% of people don't market in the year that we actually live in.Gary Vaynerchuk

Simplify with these questions: 1. Who buys from me? 2. What causes them to buy? 3. How do you keep them buying? 4. What prevents them from buying?Keith Cunningham

A man who stops advertising to save money is like a man who stops a clock to save time.Henry Ford

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