Updates on SEO – organic search during the downturn in tourism due to COVID- 19
Get updates on SEO – organic search during the downturn in tourism due to COVID- 19! We talked about some great ideas to grow during this downturn and how to prepare for the pent-up demand. March 29, 2020 Updates on COVID-19 / Coronavirus updates for the Vacation Rentals / Hospitality from Micah Berg Founder & CEO of https://www.thevru.com/ and Justin Jones Founder and CEO of https://imegonline.com/ In this update, we talk about ideas to help with your SEO during the COVID-19 pandemic with special guest Shane Eubanks.
Bonus: You can get FREE access to https://www.thevru.com/ by using discount code covid19 at checkout.
Watch the video below:
Micah Berg 0:18
Hey everyone, welcome to another daily update on the COVID and the effects on the vacation rental update. I’m Micah Berg with Vacation Rental University, as well as RealJoy Vacations. And again, we have Justin Jones CEO and founder of IMEG, Internet Marketing Expert Group and we brought in a guest today, Shane Eubanks and you know Shane is an expert in internet marketing and SEO. He’s been at it since 1896. And that’s his word. 96.
Shane Eubanks 0:50
You just said 96 the internet was created.
Micah Berg 0:52
You said 96. and I ran with that, uh, anyway, so he’s been yeah, since he chased dinosaurs. Out of the internet. I mean, I created the internet. So anyways, Shane’s been doing this since around 96, expert from small medium to large companies in the form of an employee, a contractor, business owner, etc. So seeing kind of all sorts of different things from all different angles through several crises, too, which is kind of what I thought was important, as I talked to Justin about, like what’s valuable now. And so the update today is, what levers can you be pulling in vacation rentals today, considering most of us are looking at non optimal booking windows, non optimal booking occupancy, April’s kind of jacked up for lack of a better term, that’s my, you know, vacation rental operators. Sometimes we get dirty when our calendars are jacked up. So what can we be doing? We don’t want to be sitting around. We don’t want to be slowing down our marketing efforts. I think everybody who is researching now sees that you know, Trump’s doing a good job, the government’s very supportive, the governors are doing as well as we can, and quote Trump himself, we got lucky with some of the rapid response to travel restrictions and those sort of things. So it looks like you know, the consensus is in the next 30 to 60 days, we will have gotten on top of the iris in many respects from either stamping it out by quarantining therapeutic methods, vaccines, sharing blood plasmas, those sort of things. And so rather than operate in a spirit of fear, I say we operate under the assumption that just like America always does, we’re going to come out of this, we’re going to come out strong and we wanted to bring Shane and Shane, I’ll let you introduce yourself a little bit and kick us off. But to talk about like, while we’re slow, there are some things you need to be doing in preparation for marketing out the gates to be the top competitor in your area. So if you’re watching this, you’re about to learn what to do now with your marketing budgets, marketing people in your time.
Shane Eubanks 2:58
Appreciate it my good thanks, Justin. Thanks, guys, for having me, I hope we can share some things really help out some people during what’s probably new to a lot of people. So like you were saying, I’ve been doing it since 1996. So I’ve gone through the.com bubbles have been through the recession of 2008. Seeing industries really collapse during that time, and then come back to life. And there’s always something that you can do to kind of mitigate the loss. And that’s kind of what we’re looking at right now with the vacation rental industry, because we’re seeing a luxury, the luxury and leisure markets really, really taking a beating right now. So we look at things that we can control because we think about controlling the controllables. And what I would really emphasize focusing on right now are two things and that’s traffic and conversions. So what we look at from traffic is organic traffic from search engines, people performing searches for your destination, your type of rental. And those are things that we know are down right now because people just don’t have an interest in doing that. So the things that we can focus on are tweaking our websites to increase conversions. That’s something we can Control right now. So whatever traffic we’re getting, we can help those conversions. And the improvements that we do right now will help when everything comes back around. So that’s what we’re looking at. And what I would focus on for websites is really technical SEO stuff. And I’d mean that by like broken links is your site secure with HTTPS, that kind of stuff. You have image alt tags on your images throughout the site, or your page titles, meta descriptions, performing optimally, the site speed, trying to speed it up in any way that you can, maybe it’s moving it to a new host, if you’ve been putting that off for a long time or something, making sure it’s mobile friendly, reducing any kind of errors like that really making sure it’s technically sound because the better that it’s performing, when everything picks back up, ideally, you would see a lift in your traffic as well. So if you’re not doing those things, if you’ve been putting that off now is a really, really good time to focus on that unquote boring kind of technical stuff that we we usually neglect you know, especially when things are good. Now is a really, really important time before the downturn, it was already an important factor that Google was saying, hey, you need to make sure it’s fast. You need to make sure it’s mobile friendly, need to reduce any kind of errors, all of this technical stuff, as a really, really, really good time to do that. One thing that I would really tell people to focus on his look at their analytics, now’s a really good time to look into your analytics, find pages that are performing well find pages that aren’t performing well. Maybe they have a high bounce rate, you know, people are bouncing off of it, kind of look at it and figure out why is there broken content? Is there non useful content or the things that can be improved, really look at reducing that bounce rate, and getting people to flow from where they landed on your site to the conversion that you wanted to make. And so if you can focus on the technical aspects of SEO, and you can focus on improving that conversion rate as far as reducing the bounce rate, improving time on site, getting subscriptions for emails, or getting them to your Facebook page, whatever it is, You can do these two core things that’s going to really help you once things start turning around. So really focus on controlling the controllables during this downtime and focus on the things you’ve been neglecting during, you know when the time is really good. Yeah,
Micah Berg 6:14
yeah. And I like as an operator I’d be that is one thing I tell people as I talk to him, as you know, we’re used to operating a car and changing the tires while we’re going 60 miles an hour, the wheels, right? It’s I mean, you rarely stopped the vehicle, get out, you know, jack it up, pull the wheel off, check it, you’re trying to do this on the move. And SEO, sadly, is very much like that in many businesses because it’s this such a long term play and something you really have to have a strategy for what happens is we get bogged down with little tickets that are easy to react to. You have you know, little bugs, you have to stamp out immediate tweaks on your website, some some cool new design, you want to try out a new picture and all this stuff, and it’s cool but it ends up like Shane saying you Ignore the long term play of your SEO. And so right now the car stopped. I mean, not not completely, but it’s going really, really slow for many people. And this is the time. And I think I’m paraphrasing, but I think what you’re telling operators like me is, you don’t have a lot going on, but you have a lot of data. So whatever little traffic you have going on, whatever your data says, fix those things. Now spend all of your time energy and money, making your conversion as high as possible. So if you used to have small conversion, high bounce rate, fix that do everything you can now and then when you start spending money again, on pay per click, email campaigns, those sort of things. Ideally, your conversion rate is significantly higher.
Shane Eubanks 7:48
Micah Berg 7:49
than it was before. And so now you’re aiding your recovery where I see what I see the reaction, which terrifies me is let’s stop doing everything and marketing because nobody’s coming. And then you’re gonna go to your marketing person and you’re gonna yell at them. Why? When you start spending money again on pay per click, and all these things, Why are my numbers down and we’re supposed to be in a recovery? Why am I not recovering? Well, we didn’t do anything for two months. And so conversion is lower than it ever has been, we lost a lot of people from our email address, you know, all the credibility is leaking out of my website, all those sort of things. And so you’re gonna have to spend twice as much money to recover. Instead, I think what Shane saying is spend the time and money that you would have now but focus it, you’ll have to spend less money because demand will be high and your conversion will be high. And you’ll come out of this winning on the other side with higher revenue and flat to lower expense.
Shane Eubanks 8:46
That’s the idea. Yeah,
Justin Jones 8:47
one thing that I think also that so many people are retracting really too far. They’re even cutting, you know, we talked about in all the days of running together, but previous ones about how The filter to run things there’s a view of an asset not producing immediate cash. That may be something to consider. But look at things through. I don’t need to cut, I need to cut assets that don’t produce that. Well, SEO is still producing cash. Yeah, because you don’t pay for that. Now maybe future books, or cut AdWords possibly. But also as everyone else for tracks, this is an opportunity if you don’t completely retract to get even further distance from your competition. So it’s that whole thing that Elan musk says that if you’re working 40 hours, and I’m working 80 I get twice as far of you even for the same. Yeah. And this is one of those things that you have the opportunity, but Shane’s saying to now’s the time when everybody else is going stop SEO. You can actually invest in that. And one thing I’ll offer we’re usually charged for this. Shana mentioned a lot of good things but if you will email me directly, [email protected] Just say send me a report. Include your website address. I’ll see Send your report telling you totally free, we usually charge for it, of everything that Shane had mentioned. Like the image offs and you know, site speed, all that kind of stuff, I’ll send you a report of everything that you can take to your web person, take your in house person and say, Hey, work on these things. They should be working on that already. But if they’re not, you have a good idea of like, these are the things that actually can be done to my site that Shane was talking about.
Micah Berg 10:23
Cool. That’s all you guys should take him up on that because that gives you a nice handy list to start working on right now.
Shane Eubanks 10:30
Yeah, honey do list exists in the digital world, too. So yeah.
You know, it’s like a house is right now I don’t know how many people right now are improving things in their houses that they’ve neglected for so long, and they’re stuck at their house. So they’re now they’re taking the time to fix it. And our websites are the exact same way. I know we’ve been putting stuff off now’s the time to fix it and take care of it.
Micah Berg 10:49
Yeah, man. We got
Shane Eubanks 10:50
four bags. Our house is gonna take care of us.
Micah Berg 10:52
We got four bags of trash out of my daughter’s room so I’m right with you on on. I had no idea
Justin Jones 11:00
To that I’d like to throw in there Shana mentioned is your website mobile friendly. While it may be, like, responsive or mobile ready, or whatever you want to call it, um, but the one thing I see our clients do all the time will make a change to the website or launch a new website and they’ll look at it on the desktop, while 60 70% are looking at it on this. So even if you just in your you got maybe some extra time, check your website go through the process of booking on a true mobile device, not the desktop, literally, many, many times a week showing something to a client, they’re looking at the website, they’re looking on desktop, and they’re like, we need to do this. This is like pull out your phone. Yeah, look at it that way, because that’s the way 70% of people are looking at
Micah Berg 11:45
Yeah, how does that specials page you just emailed out show up when they click on their cell phone while sitting at the dentist’s office. You know, that kind of thing? For sure doesn’t tell people shop and travel right now. Yep, that’s good. Yeah. And you know, just a little encouragement. You know, If you believe the world’s going to zero, and your business is screwed, ignore everything. We’re saying go buy some rice, and we’ll see, you know, on the other side of the mountain. But if you have faith in America, and you know that this is just temporary, we’re going to survive it, which is my encouragement. Don’t be scared to do these little investments, because we’re in shame. Maybe you can talk to some of the numbers as far as time and dollars or something, but we’re really not talking about a ton of money, probably just keeping going for the next two months, what you’ve got doing, while By the way, you’re not paying your rent, your employees can now get laid off and get paid by the government. So you’re not you know, under that obligation, you’re not paying your mortgage. I mean, come on it at some point. Use this as an advantage. Don’t just say, Oh, thank God, I’m not going to have to spend money and I’m going to hoard dollar bills. Because on the other side, you’re going to want to go make money. And, you know, do it now like use it now. So Shane, maybe talk to me about what kind of like if I meet with an SEO person or I’m Meeting with my people. What kind of resources should I have? Should I apply to the average 50 to 100 unit company’s website,
Shane Eubanks 13:09
Justin may be able to answer better than as far as the numbers go. Like I’m very familiar with the work involved and it’s different for everybody but I would let him kind of dress what the numbers look like as far as time and money because there’s a lot of different aspects to what we’re talking about. I know his company deals with a lot more than just SEO that kind of is involved with SEO.
Justin Jones 13:29
Okay. We have three types of clients. One is they have completely retracted and they’re gonna pay for it later. Because they’re not they’re filtering it through cut everything as opposed to you’ve got this asset like SEO steel, and Shane does a lot of SEO work for us and does a great job at it. Even though like I’m looking at destined vacation, I was only pulled that one up because mica you’re in Destin and a lot of people probably watching this will be invested but and this kind of is the same in the in the Smoky Mountains. Market calendar Pigeon Forge, it’s 53% people searching for the for destination URLs is down 56%. So 100 deal is a very big number.
Micah Berg 14:12
Yeah, that’s not 100% drop.
Justin Jones 14:14
Yeah. So that’s still a very big number. So a lot of our clients pulled nothing out of SEO, they’re like, no, while everyone else is retracting. Let’s get as far ahead as we can. And if you don’t want to do that, that’s fine. That is kind of the you know, 10%. But the majority of people are cutting that SEO budget half and saying let’s at least maintain what we have and not go backwards. Okay, what does that look like? It depends on who’s doing it because there’s strategy. There’s the strategy part, which is what Shane does a lot of. Then there’s the execution. on the technical side, there’s link building, there’s content, and all those kind of go through the thing but but like if you could throw, I don’t know what your budget is, but if you could at least retain 567 hundred dollars a month. To maintain what you have with content on site, those kind of things would be huge. Okay? Because you won’t go backwards, you work on an SEO maintenance plan. Our goal is to not drive forward a ton, but also not to go backwards. Rich, the maintenance plan will drive you forward because a lot of your competitors have thrown their hands up and said, we’re not doing anything. Yeah, but I want to drive home again, this assets that produce cash, don’t touch those. Because basically, you know, we talked about, you know, cash flows, oxygen in the business, but you, you take a breath, and I give you five more, or you you give me $1 I give you five more. Yeah, right now, you need those more than ever and the two things, and this is a very general broad statement, but I put a lot of money that if you come to me and said you got three seconds to give me a marketing plan during this, it comes down to two things, SEO and email. Mm hmm. Now, I would think Throw in social media and at though in retargeting campaigns because as Shane said and we’ve been driving home huge the Top of Mind awareness you want to be top of mind people less people are looking but also we can talk about which we talked about others is 50 something percent less conversion rate. So half as many people are looking and half as many people are converting because they’re looking and not booking. So as Shane said I 100% agree with working on conversion to get more of those lookers into Booker’s. And if you can’t get them immediately the retargeting stuff is huge the retargeting through email, and display. But if you can’t do that, do not touch email, do not touch, social and do not touch SEO. Yeah, now, those are assets that produce cash.
Shane Eubanks 16:48
Okay, now an add on you pointed out something really good about the brand awareness on there’s a lot of reputation management that needs to be mitigated right now with management companies because I’ve seen a lot lot of complaints towards certain management companies online that aren’t given the refunds and doing this, that and the other, but the most important thing they’re not doing is communicating within all that discussion going on online. And there’s a lot of reputation management that is getting imprinted into people’s minds right now. So that when Tom does come to book, their vacation, they’re gonna remember that brand, that company that they’ve seen about. Now, on the flip side of that there are companies getting optimistic kind of brand management, there is very positive reviews that they’ve treated customers well, and that’s getting positive feedback. So you really got to jump in and make this a positive experience for people right now. Yeah, sucks because traffic’s down. People aren’t going to vacations and they’re not doing the rentals and that kind of stuff. You can create a positive business experience for people, treating people the right way communicating your policies properly, making sure people understand even if they don’t like it. Making sure they understand and being in that communication so that they know going forward, you know, the proper way to get the insurance or the reservation guarantee or whatever it is that they may need. But really, really important to maintain a positive brand awareness throughout this and highlight things that are objections to people right now, maybe it’s the cleanliness of your units, you know, maybe it’s a process of how you clean it. I mean, I’m just throwing out an idea. But I’m really highlighting those stories that are in a positive light throughout this crisis right now, so that people continuously see what you’re doing. See how you’re treating customers, highlighting success stories, or happy people or feedback that you’ve gotten from customers, really creating this positive brand vibe throughout this experience. That way, when it comes time for them to search for vacation rental and that destination they’re looking at, they’re going to think of your brand or they’re gonna think of your brand name, then they Google your brand name and that’s where they’re going to go there. You’re going to remove that objection when it comes time for them to book a rental so that when they land on your site, and they’re thinking about you, they’re like, you know what the treat a lot of people Right during that I feel comfortable booking with them now.
Micah Berg 19:03
Yeah, that’s more
Justin Jones 19:05
Micah Berg 19:08
You know, like, we’re talking about SEO but you know, mentioning building brand and things, one thing that popped to mind was, you still want to be posting on social media about your destination. So if you can’t sell rooms, you can sell future you can sell hope you can sell dreamers, like people are sitting around quarantine for, let’s say, another month. I mean, sell the pictures of the mountains with the views of your properties, cycle out beach, photos, remind people have the vacations they’re going to have, you know, maybe on your email page instead of deals because nobody’s booking, send out something else. Like, you know, we just want to send you guys stories of great vacations or we’re gonna update you on on when you can book and what the local conditions are, whatever. So change the value prop and so capture more emails and you’re reinforcing your brand, not because you’re selling at this point you’ve shifted, devalue. So then later the goal is if they go search you, and you’ve done your SEO work, not only have you built this brand, but when they search, you pop up and maybe you know, some people were at 12th 13th 14th on organic Google search, and all of a sudden for vacation rentals in your area. Now your fourth and fifth and I mean, you guys can speak to this, but talk about a gigantic change in traffic to your website once you breach you know, the top 10. So
Justin Jones 20:32
well, and your question on this to see if this has changed because we talked about this a while back, but not recently. So one thing we’re doing for our clients is exactly what you said we’re very intent driven and quants driven numbers driven during these times you switch to all brand so we usually run like an 8020 rule we’re on social media 80% of our posts are you know value add 20 percents direct sale, asked. we’ve switched totally brand. So one of the things we’ve done is reminding people of their trips like we did this whole, you know, memes and stuff about how you missed the area does the area miss you, we put you know, by only using a gift, tell us how excited you are to visit Destin when everything opened back, which opens back up is huge. But Shane, let’s talk about that real quick. from an SEO standpoint, they may be a short conversation, because it may have changed. But through all this Do you still see search platforms like Google using social signals as a part of the algorithm? So if we could increase the amount to talk about what Micah said, if we could increase the amount of social signals by social sharing of the brand and those will that also help lift our SEO during these times while also building brand
Shane Eubanks 21:51
that Google would tell you know?
Our experience says yes. Okay. So that’s, I mean, that’s the short answer of it. And yeah, mean you want to be as engaging as possible on any platform that you’re in? And the more engaging you are? Um, hang on just a second. I don’t know what just happened. Sorry. Um Oh my Google Chrome that’s what it is like my Google Home is decided to play music for some reason apologize.
Justin Jones 22:19
I couldn’t hear it actually. Yeah, we couldn’t hear.
Micah Berg 22:23
See if anybody wondered if this was live and unscripted.
Shane Eubanks 22:26
Background music? Yeah, I was wondering that music was coming from thought you guys anyway, no social signals definitely want to be engaging as possible. like Justin was saying, don’t just throw up informational stuff where it’s like, Oh, that’s nice to know. And the person moves on make it engaging like he’s talking about like, posting a picture of your recent vacation or your favorite memory or the first time you visited this destination and something really cool that Royal Caribbean is doing with their cruise stuff is if you’ve ever been on one of their cruises or any cruises, you get a cruise compass, which shows you the things to do activities for But they’ve switched to doing a virtual cruise where it’s a virtual cruise compass. And there’s things you can do at home, but you’re engaging with that brand online. So it’s post in your onboard pictures. So you get a family picture together. They’ll have trivia like noon that they normally do in like the bars or whatever, they’ll have a drink of the day. So people post a picture of them having the drink of the day at their house, just that kind of stuff where you’re creating this vacation experience virtually. And it’s making it engaging, where people are still engaging with your brand. But yeah, yeah, definitely. We still see signals. If you have more engagement on social we do see a correlation with rankings and traffic on Google.
Micah Berg 23:38
Yeah, you know, I love what you’re saying about creating that experience. I think if you watch the news too much you forget that like most of America besides I mean, we’re so we’re the vacation rental industry in the hospitality industry watching this and obviously it’s been just bloody murder for most of us. But, you know, the reality is while stocks are down And tourism and flights and all that are on a pause. The rest of the world just kind of went home to work. I mean, they’re there. It’s not like everybody’s unpaid. I mean, and now we’ve got the stimulus checks and the unemployment processes and the SBA loans and all this. So, you know, at the end of the day, I just have to reiterate like, we’re saying, do all this stuff, not because, you know, there’s any tangible benefit for either one of us, but literally, because if we operate in the spirit of hope, and we keep telling people about our vacation destinations, and the fun, they’re going to have, one, it’s going to help people whether this because they’re working at home, they’re homeschooling, they’re stuck with whatever scenario in their life, they miss their spring vacation, they’re freaking out about maybe missing some of their summer times, dying to get out of the house. But most people are making money or the government’s helping kind of get us through this little bump in the road here. And so, marketing these things on how helping people have the experience. As if they were coming there. You know, these aren’t just gimmicks. This is literally like how people get through hard times that you’re, you’re helping not only your brand and you’re creating memories. I love what you said about the cruise line doing that. I mean, that gives me something to do every day when I’m sitting around with my kids. So like, why can’t we do that in the Smokies? Why can’t we run? Like maybe send out a recording of like the lumberjack show or one of these other shows or, you know, co like, if Dolly Dolly sends out some stuff, you know, send that out like hey, next time you’re in come check out what Dolly’s doing and and all this like you can do this for any any location you can send.
Justin Jones 25:37
We’ve got some really unique properties too. I mean, you could even do like, hey, tomorrow at 2pm we’re going to do a virtual walkthrough. Now, this really interesting thing if you got a really interesting property that has like an indoor pool or something. And people can ask questions and engage and stuff like that and get to experience it without actually being there.
Micah Berg 25:58
Right. Yeah. So Just, you know, just from our audience’s perspective, we all think the world’s coming to an end. And it’s just not. I mean, yes, this is bad people are getting hurt. I’m getting sick. None of that’s a game. I’m not trying to make light of the situation. But what I’m saying is, the overall response in America is some industries are going to win big out of this, and some industries are going to be neutral. And those of us that are getting hurt
Justin Jones 26:25
when this opens up, like, I mean, people are going to because we’ve never been locked up like this, right? Oh, it’s you. People are going to the moment you’re allowed to do anything, people are going to go crazy. Yes. And there’s a lot of financial stuff. We don’t know where this ends up. But people are getting stimulus checks. People are getting their tax returns. People are controlling employment for $875 a week and for most people. It depends on the destination, but that’s more money than ever, they’re going to have more cash flow potentially potentially, than ever.
Micah Berg 26:58
Yeah. So and there. Have this pent up demand and they’re going to have cash and you can’t fly to Europe or Asia. So and I don’t know about cruise but you know, potentially you won’t be able to go on a cruise for a little while longer to so.
Justin Jones 27:11
Yeah, so that. I don’t know when that is. But when it does happen, you want to be ready to take that in.
Micah Berg 27:21
Yeah, totally. Yeah, you want to be ready for sure. And be ready for marketing, build that email list build trust. You’re not I mean, you’ll get some bookings. We’re getting some bookings for October, November, September, stuff like that here on the beaches. That’s cool. People are at this point agreeing to move their stays. So the gift card thing or the you know, the transfer your booking thing worked out? Well there and there’s been a little bit easier time than we had maybe thought it would be so you know, that results in future bookings as well. So there’s a lot of good signs that we don’t have to be scared but don’t let your marketing and your website great mothballs don’t change Get your brand down. Don’t ignore your audience like Don’t, don’t pretend that two months is the rest of your life because, you know, you’ll get eaten alive. And you know guys like me and our companies who are paying attention and heating this advice and still working and spreading hope and cheer, they’re the ones that are going to win, you know, anybody operating in fear, and cringing and, and shutting everything down. It’s gonna be harder to come back not saying you won’t, it’s just gonna be a whole lot more work than if you just use the time you have now wisely. I mean, don’t, don’t sit around play PlayStation or whatever, like, do something. And it doesn’t have to be a lot. You know, enjoy your kids, too. I think that’s one of the coolest things I’m doing is being home with my kids. But, you know, I’m still working. I put in my four or five hours a day. Or some days. It’s more depending on how many phone calls and you know, we’re going to get stuff done. We’re going to market and we’re going to come out of this as strong as possible. So
Justin Jones 28:53
this way, this analogy may not resonate, but Shay and I were having a conversation the other night of how he had an opportunity to yours ago to burn a bridge, and he decided not to and how that paid off dividends in the future. But it just made me think that, you know, we think about not burning bridges in the physical space, like you do something I’m not gonna, you know, reciprocate and burn a bridge because one day, you know, there may be another opportunity. And I hadn’t really thought about it, but but you could also put that in perspective with your assets of social media and SEO and all that. Don’t burn the bridge with Google by letting your stuff fall apart. Because you may want them again in the future.
Micah Berg 29:30
Yeah, right. Yeah. And they’re the algorithms are brutal. I mean, once you fall, once you start falling, you got to work twice as hard to catch up. So you know, do like, I don’t love the maintenance idea just in that you throughout, like, just go down to doing the bare minimums. Especially, I think there’s so much opportunity, but, you know, if you are really worried and you should just do the maintenance thing and you’re not going to lose a ton. You won’t be competitive, but you’re not going to go the other way and have to catch up and spend twice As much later So, yeah, like that,
Justin Jones 30:03
for sure, if you have anything else you’d like to add into this,
Shane Eubanks 30:08
no, I mean, it’s just like anything else, you’re going to get back what you put into it. So if you just sit on your butt and do nothing during this time, you’re not going to get anything out of it. So I’d really encourage people to really look for opportunities, whether it’s SEO or social or whatever it is, there are tons of opportunities available right now to invest in that are going to pay you back when everything starts coming back around. So the more effort and attention you give it now, the better it’s going to treat you in the long run. So just focus on that. All right, well,
Micah Berg 30:38
Two items to wrap up here: One is be sure to send Justin that email with your website, and he’ll compile that report of things you can be working on. His email is [email protected] And then also one thing IMEG is doing for everyone watching this in the vacation rental space is paying for the monthly masters subscription at VRU. So that’s www.vru.com. Sign up for the Masters monthly, the coupon code is covid19. And you’ll get that for free for the next several months. So between doing some marketing stuff, getting this report from Justin, and going on and learning everything that that’s taught at vacation rental university, I mean, guys, we’re trying to help you come out of this thing twice as strong as you ever were. You’re making cuts, and that’s cool, and things are scary, but learn, do your marketing. And then when you come back, as I kept saying, before you add stuff back in, just ask yourself why like, go learn some of the stuff we do in our business and our businesses and across the board. And then as you rebuild from the other side, you know, which employees need to come back which services do you provide? Why do you do certain things? Why were you paying for x, y, z, you know, determine all that stuff. And not only While we recover, but let’s not recover the way we were, let’s recover the way we’ve always wanted to be. And this is kind of the opportunity. So thanks again, everybody who watches this. I know this one was slightly longer but Shane, super appreciate you probably have you back in a week or so just to talk about other stuff because there’s changes so much. And so thank you for your time, sir. We really appreciate it. And everybody, stay safe. Be blessed out there. And we’ll see you tomorrow. Thank you.
Justin Jones 32:26
Sure. Thanks, guys.