People using cell phones in a group August 30th, 2016

Google Announces Lowering Website Rankings for Sites Using Intrusive Mobile Pop-Ups

In late August 2016, Google announced they will lower the ranking of websites using intrusive pop-ups and interstitials starting on January 10, 2017. We have compiled some helpful information for our clients running our SASS Capture. We want to make sure you understand the details and how to handle this. Read More »

Woman booking hotel and vacation May 24th, 2016

Why Do Travelers Book with Expedia Instead of Booking Direct?

Expedia’s CEO, Dara Khosrowshahi, was interviewed by Bloomberg's Alex Steel and Scarlet Fu on May 11, 2016 (click here to see full interview). He spoke about the incredible growth his company has seen this quarter at 37% in room nights booked. He went on to talk about how important execution and innovation has been in their growth as a company. Read More »

Pay per click May 2nd, 2016

Why the #1 Position on Google is Not Always Best for Conversion

If you are a client of IMEG you have probably heard us say that position 1 is typically not the best for conversion when it comes to paid search. A recent study by Adobe Media Optimizer in February 2016 proves this point by showing that the 4th position on the page produces the best results. According to this study, the cost per click dropped, but the click through rate increased following Google's removal of the right sidebar ads. Read More »

Data analysis April 22nd, 2016

Benefits of IBM Watson in the Hotel Industry

What is IBM Watson?

The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents. Read More »

Marketing April 20th, 2016

7 Basic Tips for Marketing Your Hotel or Cabin Rental Company

It’s not always easy to build a successful marketing strategy - even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started attracting new and repeat guests to your hotel or cabin rental company. Read More »

Content Marketing strategy April 18th, 2016

3 Tips to Help Your Content Marketing Improve Organic Search Traffic

Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and organic rankings. The key is understanding and implementing the best strategy for your business and writing to target your specific audience. Read More »

Emotional intelligence April 4th, 2016

When to Use and When Not to Use Emotion in Business

Emotion. A natural instinctive state of mind deriving from one's circumstances, mood or relationships with others. Read More »

Visit My Smokies Sets Record for 2015 April 4th, 2016 Sets New Record in 2015

2015 was a year of great success for the Sevier County website, For the first time in the website’s history, it saw nearly 2.5 million visitors in 2015! Read More »

airbnb March 13th, 2015

The Truth About Airbnb and How It’s Shaking Up the Hospitality Industry

On any given night, the population of New Orleans--over 375,000 people--is staying with an Airbnb host. Read More »

March 13th, 2015 Sets New Traffic Record in 2014 sets new web traffic record in 20142014 was a year of great success for For the first time in the site’s history, it saw nearly 2 million visitors in a single year. Read More »

August 22nd, 2014

Innovation Earns IMEG Spot On Inc. Magazine’s Top 500|5000 List


Sevierville marketing earns spot on Inc. 5000 List 2014When Justin Jones first founded IMEG in 2009, he knew the only way to be successful was to continuously push his company to learn more and be better.

Today, five years later, his hard work has paid off as his company was recently named among the top 5,000 fastest growing companies in America by Inc. Magazine. Read More »

March 20th, 2014

IMEG Announces Record Breaking Year For

IMEG and Celebrate Record breaking yearHave you ever planned a vacation to the Smoky Mountains? What about just finding a great place to eat or something fun to do in Pigeon Forge on a warm sunny day? If you answered yes to either of these questions, then you have probably found the website, and you weren’t alone. Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

Ready to Grow Your Business

Call us at 800-736-1122 to get started!
305 Elm Street, Sevierville, TN 37862