In late August 2016, Google announced they will lower the ranking of websites using intrusive pop-ups and interstitials starting on January 10, 2017. We have compiled some helpful information for our clients running our SASS Capture. We want to make sure you understand the details and how to handle this. Read More »
Expedia’s CEO, Dara Khosrowshahi, was interviewed by Bloomberg's Alex Steel and Scarlet Fu on May 11, 2016 (click here to see full interview). He spoke about the incredible growth his company has seen this quarter at 37% in room nights booked. He went on to talk about how important execution and innovation has been in their growth as a company. Read More »
If you are a client of IMEG you have probably heard us say that position 1 is typically not the best for conversion when it comes to paid search. A recent study by Adobe Media Optimizer in February 2016 proves this point by showing that the 4th position on the page produces the best results. According to this study, the cost per click dropped, but the click through rate increased following Google's removal of the right sidebar ads. Read More »
It’s not always easy to build a successful marketing strategy - even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started attracting new and repeat guests to your hotel or cabin rental company. Read More »
Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and organic rankings. The key is understanding and implementing the best strategy for your business and writing to target your specific audience. Read More »
Emotion. A natural instinctive state of mind deriving from one's circumstances, mood or relationships with others. Read More »
2015 was a year of great success for the Sevier County website, VisitMySmokies.com. For the first time in the website’s history, it saw nearly 2.5 million visitors in 2015! Read More »
On any given night, the population of New Orleans--over 375,000 people--is staying with an Airbnb host. Read More »
2014 was a year of great success for VisitMySmokies.com. For the first time in the site’s history, it saw nearly 2 million visitors in a single year. Read More »
When Justin Jones first founded IMEG in 2009, he knew the only way to be successful was to continuously push his company to learn more and be better.
Today, five years later, his hard work has paid off as his company was recently named among the top 5,000 fastest growing companies in America by Inc. Magazine. Read More »
Have you ever planned a vacation to the Smoky Mountains? What about just finding a great place to eat or something fun to do in Pigeon Forge on a warm sunny day? If you answered yes to either of these questions, then you have probably found the website VisitMySmokies.com, and you weren’t alone. Read More »