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Data analysis April 22nd, 2016

Benefits of IBM Watson in the Hotel Industry

What is IBM Watson?

The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents. Read More »

Searching online for hotels April 12th, 2016

“The Winner’s Exchange” – A Proven Way To Lower OTA Fees

As we know, guests want to book with the company who provides them with the best deals and best experience. Hotels want guests to book direct to save them the hindering of 15% - 25% they are paying OTAs. What if there is a way to give each side what they value and also build relationships that produce a winner's exchange? OTAs have the leverage with their deep pockets that allow them to market at a scale that 99% of independent hotels can not. Read More »

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