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Increase Direct Bookings Emerald Coast September 5th, 2018

How to Increase Direct Bookings in the Emerald Coast Market

It doesn’t take much math to realize that direct bookings are more profitable and a much more sustainable approach to running your business in the vacation rental industry, and we want to help you increase your direct bookings in the Emerald Coast Market. Read More »

Tourism Industry and Dwayne the Rock Johnson August 2nd, 2018

What Do the Tourism Industry and Dwayne ‘The Rock’ Johnson Have in Common?

ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a step further to explain ... we are all media companies. If you have a following of people who engage with your content on the regular, you are a media company. Though maybe small, you are a version of a media company. Read More »

What's the difference between local SEO and organic SEO July 25th, 2018

What is the Difference Between Local SEO & Organic SEO?

This is a question I have been asked lately and it's a good one to understand when running a business that uses the internet to drive new and repeat business. Let's get started. Read More »

How to Grow Your Email Database in 14 Days July 22nd, 2018

How to Grow Your Email Database by Over 40,000 Emails in 14 Days

"I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy." - Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let's start with the end in mind. Every business wants to get in front of its consumer at the lowest cost to convert that individual into a customer for the highest return. This is a no brainer. So the question following this objective is: "how do you get the consumers attention at a low enough cost to do this?" You speak into their values with MARKETING and give something to get something in return (EMAIL ADDRESSES!). Read More »

marketing plan graphic June 4th, 2018

Are You Marketing Your Business Efficiently, Effectively Or Both?

What’s The Difference In The Two? We often forget, as business owners, that doing something extremely well does not make it important. It’s not until your efficiency becomes optimal that it truly becomes effective. Efficiency is the art of doing something well and, in business, being able to do it consistently, while effectiveness is the Read More »

5 star reviews April 5th, 2018

Why Focusing on Reviews Today Will Build Your Business Tomorrow

Reviews Are Word Of Mouth

It’s always been about adding so much value to your customer that they can’t help but bring your business or product up in conversation with their friends and family. In today’s world, reviews are this and so much more. Read More »

Facebook Like March 28th, 2018

Your Business and Facebook Changes

Since its infancy, Facebook has had one core objective, and that is to connect people. As we all know, they have achieved this, and better yet, have connected the majority of the world. As of January this year, Facebook has approximately 1.8 billion monthly active users on the platform and is on pace to hit Read More »

Group of people on mobile devices June 3rd, 2017

Are You Marketing In The Year Your Business Lives In?

It’s 2017 and, if you haven't noticed, everyone has a lifeline now. Yeah, that's right, ask the person sitting next to you the one thing they have that they truly and honestly could not do without every day. Even my grandfather at 75 years old knows how to stream his favorite Merle Haggard tunes to his Bose Bluetooth speaker. He has even become an avid Amazon Prime member! For the technical-minded, he files under a Post-War Cohort. Yes, I thought only Baby Boomers, Generation X, Generation Y, Millennials and Generation Z were the ones who did everything from their mobile devices, but it's literally the entire human race. What does this mean for businesses who sell to people from ages 18 to 76? Read More »

Website traffic increase June 3rd, 2017

Why is Website Traffic Growth Important?

It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic? Read More »

Cash June 2nd, 2017

Warren Buffett’s Strategy Is Proven To Pay Off Long Term

As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you're in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification. Read More »

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