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Increase Direct Bookings Emerald Coast

How to Increase Direct Bookings in the Emerald Coast Market

It doesn’t take much math to realize that direct bookings are more profitable and a much more sustainable approach to running your business in the vacation rental industry, and we want to help you increase your direct bookings in the Emerald Coast Market. Read More »

Tourism Industry and Dwayne the Rock Johnson

What Do the Tourism Industry and Dwayne ‘The Rock’ Johnson Have in Common?

ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a Read More »

What's the difference between local SEO and organic SEO

What is the Difference Between Local SEO & Organic SEO?

This is a question I have been asked lately and it’s a good one to understand when running a business that uses the internet to drive new and repeat business. Let’s get started. Read More »

How to Grow Your Email Database in 14 Days

How to Grow Your Email Database by Over 40,000 Emails in 14 Days

“I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy.” – Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let’s start with the end in mind. Every Read More »

marketing plan graphic

Are You Marketing Your Business Efficiently, Effectively Or Both?

What’s The Difference In The Two? We often forget, as business owners, that doing something extremely well does not make it important. It’s not until your efficiency becomes optimal that it truly becomes effective. Efficiency is the art of doing something well and, in business, being able to do it consistently, while effectiveness is the Read More »

5 star reviews

Why Focusing on Reviews Today Will Build Your Business Tomorrow

Reviews Are Word Of Mouth It’s always been about adding so much value to your customer that they can’t help but bring your business or product up in conversation with their friends and family. In today’s world, reviews are this and so much more. Read More »

Facebook Like

Your Business and Facebook Changes

Since its infancy, Facebook has had one core objective, and that is to connect people. As we all know, they have achieved this, and better yet, have connected the majority of the world. As of January this year, Facebook has approximately 1.8 billion monthly active users on the platform and is on pace to hit Read More »

Group of people on mobile devices

Are You Marketing In The Year Your Business Lives In?

It’s 2017 and, if you haven’t noticed, everyone has a lifeline now. Yeah, that’s right, ask the person sitting next to you the one thing they have that they truly and honestly could not do without every day. Even my grandfather at 75 years old knows how to stream his favorite Merle Haggard tunes to Read More »

Website traffic increase

Why is Website Traffic Growth Important?

It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic? Read More »

Cash

Warren Buffett’s Strategy Is Proven To Pay Off Long Term

As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you’re in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t Read More »

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