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ATTENTION, ATTENTION, ATTENTION. Where is attention these days at scale? SOCIAL MEDIA. Whether you get your daily dose on Instagram, Facebook, Snapchat, Twitter, etc. you are engaged and on screen multiple times a day commenting, liking and sharing content. When this happens, you are giving your attention to a media company. Let me go a step further to explain … we are all media companies. If you have a following of people who engage with your content on the regular, you are a media company. Though maybe small, you are a version of a media company.