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2016 Presidential election

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Digital Marketing Investments Through October Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in Read More »

Hotel deals online

How OTAs Grow Your Business

OTAs can grow your business by generating bookings with your brand by driving traffic to their sites like Expedia.com, Orbitz.com, Hotels.com and Booking.com. In return for their booking production, they charge you 15% – 25%. Good or bad deal? Read More »

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