Social Media Fire December 27th, 2016

Was Social Media Underused During the Gatlinburg Wildfire Events?

A recent article written by the Knoxville News Sentinel makes accusations that the cities of Gatlinburg and Pigeon Forge made no use of social media to warn residents and visitors of the Gatlinburg wildfires. I wanted to chime in and complete this story because most people are unaware of this and just assume that social media is a great way, in today's time, to communicate with people. First, I will preface by saying that it may not have hurt anything to have posted on social media as a city to the community. But is it really that important they did or did not post to social media? NO! Here are a few reasons why: Read More »

Smoky Mountain Wildfire Perception December 22nd, 2016

Sevier County Market Update: December 2016

At IMEG, we have been working with local government and other organizations to provide services, data and insights to help solve some of the problems problems with housing, communication, PR and marketing. We wanted to share this data with you to help our local businesses and community receive insights on the market. Read More »

2016 Presidential election November 12th, 2016

Did the 2016 Presidential Campaigns Prove the Importance of Digital vs. Traditional Marketing?

Digital Marketing Investments Through October

Both candidates Donald Trump and Hillary Clinton invested millions of dollars into their marketing campaigns throughout the 2016 presidential race. How much of that budget was invested in digital marketing? According to reports by Bloomberg, Trump’s campaign invested 59 million dollars into digital and Clinton’s campaign invested 17 million. Bringing the difference in budget between the two of 42 million dollars. Read More »

Hotel deals online November 10th, 2016

How OTAs Grow Your Business

OTAs can grow your business by generating bookings with your brand by driving traffic to their sites like Expedia.com, Orbitz.com, Hotels.com and Booking.com. In return for their booking production, they charge you 15% - 25%. Good or bad deal? Read More »

know your customer October 24th, 2016

Is Data Being Held Hostage in the Hotel Industry?

Data is everywhere, and, most likely, the data that businesses have stored about you have led to your transactions with them. This is not a bad thing, it just means businesses know more about us as consumers and what we value. This leaves less friction B2C and higher conversion rates, growing revenue at an optimal rate. Any business that is focusing on growing revenue is using data on the consumer's actions online to market to back into their values. Read More »

Guest Loyalty Program September 16th, 2016

The Future of Points-Based Hotel Loyalty Programs

The History Of Loyalty Programs

Large flag hotels like Holiday Inn and Marriott have been implementing their loyalty programs since the early 1980s, not long after American Airlines launched AAdvantage in 1981. Since the creation of these strategies, these companies have continued to evaluate and refine their approach to produce the best return on investment. Read More »

People using cell phones in a group August 30th, 2016

Google Announces Lowering Website Rankings for Sites Using Intrusive Mobile Pop-Ups

In late August 2016, Google announced they will lower the ranking of websites using intrusive pop-ups and interstitials starting on January 10, 2017. We have compiled some helpful information for our clients running our SASS Capture. We want to make sure you understand the details and how to handle this. Read More »

Woman booking hotel and vacation May 24th, 2016

Why Do Travelers Book with Expedia Instead of Booking Direct?

Expedia’s CEO, Dara Khosrowshahi, was interviewed by Bloomberg's Alex Steel and Scarlet Fu on May 11, 2016 (click here to see full interview). He spoke about the incredible growth his company has seen this quarter at 37% in room nights booked. He went on to talk about how important execution and innovation has been in their growth as a company. Read More »

Pay per click May 2nd, 2016

Why the #1 Position on Google is Not Always Best for Conversion

If you are a client of IMEG you have probably heard us say that position 1 is typically not the best for conversion when it comes to paid search. A recent study by Adobe Media Optimizer in February 2016 proves this point by showing that the 4th position on the page produces the best results. According to this study, the cost per click dropped, but the click through rate increased following Google's removal of the right sidebar ads. Read More »

Data analysis April 22nd, 2016

Benefits of IBM Watson in the Hotel Industry

What is IBM Watson?

The IBM Watson computer is a cognitive technology that processes information more like a human than a computer. Watson is able take in unstructured data and process it cognitively, then give an answer that has been analyzed through millions of documents. Read More »

Marketing April 20th, 2016

7 Basic Tips for Marketing Your Hotel or Cabin Rental Company

It’s not always easy to build a successful marketing strategy - even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started attracting new and repeat guests to your hotel or cabin rental company. Read More »

Content Marketing strategy April 18th, 2016

3 Tips to Help Your Content Marketing Improve Organic Search Traffic

Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and organic rankings. The key is understanding and implementing the best strategy for your business and writing to target your specific audience. Read More »

Many travel and tourism businesses find online marketing complicated. At IMEG, we simplify the process to help grow their businesses.

Ready to Grow Your Business

Call us at 800-736-1122 to get started!
305 Elm Street, Sevierville, TN 37862