There are millions of businesses throughout the world and it would be far from the truth if we told you we could grow all of them with Facebook strategies. Read More »
"I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than analogy." - Elon Musk With the above quote by Elon Musk referenced, what does a first principles approach say about the value of email in business today? Let's start with the end in mind. Every business wants to get in front of its consumer at the lowest cost to convert that individual into a customer for the highest return. This is a no brainer. So the question following this objective is: "How do you get the consumers attention at a low enough cost to do this?" You speak into their values with MARKETING and give something to get something in return (EMAIL ADDRESSES!). Read More »
Have you started a blog for your website and need help getting more page views? We recommend adding audio to your blog! Oftentimes, people don't want to take the time to sit and read a lengthy blog. Most will skim it to read the main points and section headings, but very few take it in word for word. Audio makes it easy for users to just press play and hear your blog read to them as they're on the go! If you need more convincing, take a look at these 7 reasons why you need audio for your blog: Read More »
Social media marketing is a vital part of an effective marketing campaign. Many, if not all, of your consumers have some form of social media. You wouldn't want to miss out on the chance to reach millions through social media efforts! At IMEG, we believe that having a successful social media strategy is a major key to growing your business. Learn more about the evolution of the social web below: Read More »
Have you noticed a change in reach for your Facebook page? You may have noticed the number was a little crazy on the positive side for most people. IMEG would like to take a moment to explain why these numbers may have changed for you! Find out more about Facebook reach and how you can increase your page's reach. Read More »
What role do emotions make in your decisions? If you’re like most people, emotions matter when it comes to decision making. Few people make decisions by thinking logically first. Most of the time, decisions are made from an instinct or emotional reaction, followed by logical reasons why the decision was made. If you plan your marketing strategy right, you can make an emotional connection with your audience, influencing a decision and causing people to act. Keep reading to learn more about making an emotional connection through marketing: Read More »
As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you're in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification. Read More »
Since Facebook introduced Promoted Posts for business pages, many page owners have taken advantage of a way to push content to more people than would usually see your content. Still, other people have been angry, believing that Facebook was sending their posts to Cyber-Siberia and would only let them see the light of day if payment was made. The roll-out for Promoted Posts for personal pages has only confused things more. Read More »
How do you know when it’s time to stop doing all of the marketing work yourself and hire a marketing agency? Chances are, a marketing agency could really benefit you as you continue to grow your business. At IMEG, we specialize in digital marketing and know how to maximize your marketing to hit the goals you want for your business. If you're still unsure about hiring a marketing agency, go through these questions below: Read More »
Search Engine Optimization (SEO) VS. Pay-Per-Click (PPC) Legendary physicist Albert Einstein is attributed to saying that compounding interest is both “the greatest invention in human history” and “the most powerful force in the universe.” While Einstein’s sentiments may have been intended as financial advice, IMEG believes these famous remarks can provide important insights for today’s […] Read More »
Starting in September of 2013, IMEG and many other Facebook page administrators noted that page reach seemed to be trending sharply downward. After several months, Facebook has admitted that its data on page reach and impressions has been flawed since September of 2013. This was because Facebook was updating its mobile apps for iPhone and Android to make them run faster, and as a consequence, sent only enough data to the mobile apps to make them display the newsfeed correctly. We've gathered all the details about Facebook's data errors and if the problems have been fixed. Read More »
Many tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, Instagram, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you can't be online to start it. The ability to pre-schedule those posts can indeed be a life-saver for a busy business owner. Facebook allows pre-scheduling (and back-dating) right on your Page. Tools such as Hootsuite and Ninja Pinner allow Twitter, Pinterest and LinkedIn posts to be scheduled ahead of time. Learn more about marketing automation below: Read More »