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Why Focusing on Reviews Today Will Build Your Business Tomorrow

IMEG - The Trusted Agency for the Tourism & Hospitality Industry / Business Advice  / Why Focusing on Reviews Today Will Build Your Business Tomorrow
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Why Focusing on Reviews Today Will Build Your Business Tomorrow

Reviews Are Word Of Mouth

It’s always been about adding so much value to your customer that they can’t help but bring your business or product up in conversation with their friends and family. In today’s world, reviews are this and so much more.

Platforms with high review visibility like Google, Yelp, Facebook, Trip Advisor, etc. are pushing reviews more than ever. This is something you have to understand because it is only going to happen even more. These platforms want to add value to their users’ experience, and showing recent reviews are a core way to do that and ensure they make a good choice on their journey.

Are You Winning or Losing?

What perception does the last review a customer left about your business leave in your future customers’ minds? Go take a look, think about it, and then come back to finish this article. I promise we can help you whether it’s good or bad!

Winning with reviews is to practice consistency over intensity. The goal is to get one positive review every day for the rest of the life of your business. Granted, negative reviews will slip in from time to time because you cannot please everyone, but with consistency of positive reviews on the daily they will drown the negative reviews every time.

Losing with reviews can happen in many ways. One way is you can give a great customer experience, but don’t ask for the review in ways that you should. Another way is you have a product problem and do ask for the review when you should be putting that energy toward bettering the product.

How Do You Keep Up with Reviews?

One word: TECHNOLOGY. Use tools provided by companies who focus on this type of problem every day of their lives, while you focus on providing the best customer experience as your business grows. There are great and inexpensive tools out there that can bring all the reviews written about your business into one platform where you can review, respond and take action. This way, you know what’s going on and having to guess if everything is going well is out the door.

If you would like more information about a tool that can help you manage your reviews and the word-of-mouth side of your business, email me at daniel@imegonline.com.

I wake up each day in search of people who want to achieve goals larger than their dreams. I believe goals should be set just out of our reach so we spend a lifetime working with the end in mind, keeping our appetite for success steady and fierce.

My goal at IMEG is to deliver the most innovative, problem-solving tools that generate revenue for people who are seeking to grow their business. I am driven by 2 things - growth & more growth. I value the relationship that is developed with someone during the process of helping them grow their business. Here at IMEG, we find problems in businesses and use technology to develop a solution. These technologies have been proven to allow businesses more scalability and time to focus in other needed areas.

A man named Napoleon Hill once said, “whatever the mind can conceive, and believe, the mind can achieve.” Our mental mindset plays a large part in whether we take action or sit on the sidelines and say things like “I could have” or “I wish I would have.” I challenge you today to ask yourself what you want to achieve, then start taking action mentally to move toward that goal. If your goal is to grow your business, I am here to help make that happen!

Let’s Grow,

Daniel Evans
IMEG - Internet Market Expert Group