Hashtags are widely used on many social platforms, including Twitter, Instagram, Facebook and more. In the research I have done at IMEG, we have found that hashtags on Facebook are not a good idea. Hashtags, at the core use, is for discoverability. On channels like Instagram, it’s the only way to really discover anything, so it is a must-have. For a channel like Facebook, this is not the case. We see many of our competitors use, and in most cases overuse, hashtags on Facebook and we rarely do, so I wondered – “are we missing something that others are doing?” So I sought out to do some testing and research. Here’s what I found:
On March 5, 2015, Facebook announced some changes to come in the near future that would have an impact on fan pages. They would remove inactive accounts such as voluntary inactive accounts and memorialized accounts (people who have passed away). You may be asking: “Why the hell would Facebook do this to me?
Starting in September, IMEG and many other Facebook page administrators noted that page reach seemed to be trending sharply downward. After several months, Facebook has admitted that it's data on page reach and impressions has been flawed since September. This was because Facebook was updating
You undoubtedly know someone who can recommend all of the best restaurants, coolest movies, great places to shop, and even best places to get your hair cut. When you trust that individual, that person can have influence over you. It's no surprise that there are
Since Facebook introduced Promoted Posts for business pages, many page owners have taken advantage of a way to push content to more people than would see your content otherwise. Still others have been angered, believing that Facebook was sending their posts to Cyber-Siberia, and would