We all know email marketing is very powerful and used by most businesses as a solid marketing channel that increases sales and revenue. In marketing, we are always looking for the lowest acquisition costs to get in front of the right people. We commonly say we day trade attention.
It’s 2017 and, if you haven’t noticed, everyone has a lifeline now. Yeah, that’s right, ask the person sitting next to you the one thing they have that they truly and honestly could not do without every day. Even my grandfather at 75 years old knows how to stream his favorite Merle Haggard tunes to his Bose Bluetooth speaker. He has even become an avid Amazon Prime member! For the technical-minded, he files under a Post-War Cohort. Yes, I thought only Baby Boomers, Generation X, Generation Y, Millennials and Generation Z were the ones who did everything from their mobile devices, but it’s literally the entire human race.What does this mean for businesses who sell to people from ages 18 to 76?
It’s no secret that the majority of the traffic that lands on your site are potential customers. Only a small percentage of that traffic is irrelevant or unqualified. So, to focus on the 95% of people coming to your site, what are you doing now to increase conversion and traffic?
As the age old question has been asked for many years, would you rather have $1,000,000 today or a penny doubled every day for 30 days? If you’re in business, you know that the more sustainable and lucrative model is to take the compounding interest return of a penny doubled every day. Unfortunately, we don’t always see this approach in businesses today as many businesses want it all now with instant gratification.
Digital marketing has been used to promote and leverage business services and products since the early 90s. Just take a minute to think back to ads presented to you in the 90s and compare it to the most recent ad you have seen today. Are you visualizing any changes and differences?