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As you probably already know, PPC stands for pay-per-click. In general, this type of advertising is a way to buy visits to your site by paying each time your ad is clicked. You are probably most familiar with search engine advertising where you bid on particular keywords for ad placement. Of course, the most important part is setting up your PPC campaigns and knowing which keywords are best, how to build emotion in your ads and knowing how to monitor and track your PPC efforts – so you can be sure to make the most of your campaign. We have had years of experience with PPC advertising, especially in the Smoky Mountain market, and here’s a few of the most common PPC mistakes we’ve seen:

It’s not always easy to build a successful marketing strategy – even if you know your business inside and out. Successful marketing comes from choosing the right methods to use and tracking your efforts to know exactly what is working for you. Here’s a few things to think about that will help get you started attracting new and repeat guests to your hotel or cabin rental company.

Over the past few years, the term “content marketing” has been used to describe any and all website writing. But, it’s important to know that not all content marketing will directly increase your organic search traffic or your organic rankings. When you implement a content marketing strategy, you can increase your organic search traffic and organic rankings. The key is understanding and implementing the best strategy for your business and writing to target your specific audience.

As we know, guests want to book with the company who provides them with the best deals and best experience. Hotels want guests to book direct to save them the hindering of 15% – 25% they are paying OTAs. What if there is a way to give each side what they value and also build relationships that produce a winner’s exchange? OTAs have the leverage with their deep pockets that allow them to market at a scale that 99% of independent hotels can not.